![]() It’s effective if you already have an established brand but that’s not a hard and strict rule. ![]() Think of all those mascots at sporting events and the great dynamic they create by getting involved with the audience!Ī pictorial mark alone can be tricky. Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children. Famous mascots include the Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Think of them as the ambassador for your business. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.Ī mascot is simply an illustrated character that represents your company. Like all logo symbols, abstract marks work really well because they condense your brand into a single image. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. Instead of being a recognizable image-like an apple or a bird-it’s an abstract geometric form that represents your business. You need to think about the broader implications of the image you choose: do you want to play on your name (like John Deere does with their deer logo)? Or are you looking to create deeper meaning (think how the Snapchat ghost tells us what the product does)? Or do you want to evoke an emotion (as the World Wildlife foundation does with their stylized image of a panda-an adorable and endangered species)?Īn abstract mark is a specific type of pictorial logo. This is something that will stick with your company its entire existence. The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use. Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. ![]() It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye. So make sure you hire a professional who’ll have an eye for detail.Ī pictorial mark (sometimes called a brand marks or logo symbol) is an icon-or graphic-based design. Your business name in a font alone likely won’t be distinct enough to capture the nuance of your brand. Remember that you’ll want to be scrupulous when creating a lettermark or a wordmark. Having your name in a great, designed font will make your brand all the stickier.īoth lettermark and wordmark logos are easy to replicate across marketing material and branding thus making them highly adaptable options for a new, and developing, business. ![]() Anything too long can look too cluttered.Ī wordmark logo is a good idea if you have a distinct business name that will stick in customers’ minds. Condensing the business name into initials will help simplify your design and likewise customers will have an easier time recalling your business and your logo.Ī wordmark is a good decision if you’re a new business and need to get your name out there, just make sure that name is short enough to take advantage of the design. When to use lettermark and wordmark logos:Ĭonsider a lettermark logo if your business happens to have a long name. For example, fashion labels tend to use clean, elegant fonts that feel high-end, while legal or government agencies almost always stick to traditional, “heavier” text that feels secure. Since the focus will be on your name, you’ll want to pick a font-or create a font-that captures the essence of what your business does. For example, how much easier is it to say-and remember-NASA versus the National Aeronautics and Space Administration?Īlso, like with a lettermark logo, typography will be an important decision. By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name. So it makes perfect sense for them to use monograms-sometimes called lettermark logos- to represent their organizations.Ī lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes. IBM, CNN, HP, HBO… Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. Wanna know how to choose the best logo type for your business? Scroll on down! And since your logo is the first thing new customers will see, you want to make sure you get it right. Though they’re all a combination of typography and images, each type of logo gives your brand a different feel.
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